Overzicht

About the Company

Tommy Hilfiger is one of the world’s leading designer lifestyle brands, internationally recognized for celebrating the essence of “classic American cool” style. Founded in 1985, Tommy Hilfiger delivers premium styling, quality and value to consumers worldwide with a breadth of collections including Hilfiger Collection, Tommy Hilfiger Tailored, men’s, women’s and kids’ sportswear, Tommy Hilfiger Denim, accessories, and footwear. In addition, the brand is licensed for a range of products, including fragrances, eyewear, watches and home furnishings. Tommy Hilfiger was acquired by PVH Corp. in 2010.

Department Information

The TH Marketing & Communications department has 3 key objectives:

  • Drive traffic and conversion @ full price
  • Consistently bring the brand to life in the markets
  • Be a pro-active business partner
  • Its scope includes setting strategies, and giving direction and servicing the business of its ‘clients’: Divisions, Countries, Departments, Licensing Partners and Senior Management. It is the point of liaison between client needs, the brand and the final consumer.

    Our core competences cover a wide variety of capabilities: brand management, corporate communications, advertising, media management, promotion management, trade marketing, campaign creation, in-store marketing (POS), digital marketing, event management, sponsoring, PR management and celebrity endorsement.

    Position Description

    You co- shape and deliver world-class digital experiences that form an integral part of our brand initiatives across the worlds of Hilfiger and Tommy. You support the team in making sure that digital is always at the heart of everything we do. As the digital content specialist, your experience forms the digital backbone of the Global Content team. You are a true generalist, bringing together the worlds of tech, content and user-experience. You lead the execution of the digital component across our initiatives and support the execution and delivery of other campaigns where needed.

    Position Responsibilities:

  • On time and on budget delivery of digital assets and experiences
  • Collbaorating with cross-functional teams in shaping and delivering innovative digital content experiences
  • Co-shaping and delivery of world class campaign concepts
  • Technical assessment of concepts in our technical eco-system
  • Understanding of the key touchpoints in campaigns
  • Ability to formulate KPI’s and keeping track of them
  • Ongoing and transparent budget management
  • Creating insights as input for shaping future briefs
  • Working with internal and external partners
  • Position Requirements

    The Ideal Candidate:

  • Thorough knowledge of the evolving digital landscape from a content and technical perspective
  • Ability to write and assess briefings
  • Strong background in digital delivery
  • Can think in use-cases and flows
  • Analytical mindset
  • Exceptional interpersonal skills
  • Creative problem solver
  • Ability to turn the abstract into the tangible
  • Output driven
  • Ability to perform under pressure
  • Strong understanding of digital and omnichannel landscape
  • Demonstrated financial/budgeting accountability
  • Always looking to adapt, learn and innovate.
  • You have worked closely with or at creative agencies
  • Know how to manage a project on time and on budget
  • True team player, who knows how to navigate uncertainty and raise issues on time
  • You Bring:

  • 3-5 years experience working in digital agencies and brand side
  • Proven track record of rolling out global campaigns
  • Impeccable business-level English (written and verbal)
  • Nice to Haves:

  • Experience working with fashion or lifestyle brands
  • We Offer:

  • Trainings and courses for self-development
  • Competitive salary and benefits
  • A newly built campus with gyms, cafes, amazing lunches, and plenty of company events
  • We’d love to know why this is the role for you, so please include a motivational letter with your application